Three cans of beer, two upright and one lying down, on a plain beige background. The cans have different labels and colors: black, blue, and red/orange.
A can of Oktoberhess Märzen Lager beer with a wheat design, black background, and gold accents on a neutral background.

MIKE HESS BREWING

PACKAGE DESIGN

Crafted Identity for Mike Hess Brewing: Celebrating Tradition and Flavor Through Design

Vida Creative has collaborated with Mike Hess Brewing, one of San Diego’s most established independent breweries, to design packaging that honors their craft, community, and storytelling.

From OktoberHess to their rotating Festbier series, each label balances heritage and modernity, combining bold typography, refined layouts, and detailed illustration work that nods to traditional German brewing while staying true to the brand’s coastal California roots.

Our approach focused on visual consistency across seasonal releases, ensuring each design feels distinct yet unmistakably part of the Mike Hess family. The result is packaging that not only stands out on the shelf but also deepens brand recognition, celebrating the artistry behind every pour.

  • Each label is designed to capture the spirit of your product while balancing storytelling, functionality, and visual impact. From composition and color to typography and texture, every detail works together to create packaging that stands out on the shelf and strengthens brand recognition across every release.

Four cans of craft beer from Mike Hess Brewing Co. of San Diego, arranged in a row. The cans feature different labels and colors, including black, green, red, and white, each with unique branding and flavors.