Calma Therapy & Wellness is a California-based virtual therapy practice dedicated to supporting women navigating anxiety, burnout, and emotional overwhelm. Vida Creative partnered with founder Annie to shape a brand identity, positioning, and website that feel serene, grounded, and deeply human.

From a custom wordmark and a soft, nature-inspired palette to photography direction and minimal, calming layouts, every element was designed to embody warmth and trust. The result is a brand that feels both professional and personal, offering a safe and welcoming space for women to find clarity, healing, and balance.

Grounded Wellness by Calma Therapy & Wellness, creating space for women to breathe

A comprehensive reference outlining how to consistently apply your brand across all platforms. This includes rules for logo usage, typography, colors, photography, and tone to ensure a cohesive brand presence.
A thoughtfully crafted brand identity system designed to establish a strong, recognizable foundation for your business. Your brand includes a versatile logo suite with primary, secondary, alternate, and submark variations, along with custom iconography, a curated color palette, and supporting brand elements. Every component is intentionally designed to create a cohesive and memorable presence across every touchpoint.
A custom brand photography experience designed to bring your business to life. Through intentional art direction, thoughtful planning, and professionally captured imagery, we create a cohesive collection of photos that authentically reflects your brand and can be used across your website, social media, marketing materials, and beyond.
A strategic, custom website designed to extend your brand beyond the logo and into a seamless online experience. Combining thoughtful design, intuitive user experience, and responsive development, we create websites that not only look beautiful but also connect with your audience and support your business goals.

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