CALMA THERAPY & WELLNESS

Branding

Grounded Wellness by Calma Therapy & Wellness, creating space for women to breathe

Calma Therapy & Wellness is a California-based virtual therapy practice dedicated to supporting women navigating anxiety, burnout, and emotional overwhelm. Vida Creative partnered with founder Annie to shape a brand identity, positioning, and website that feel serene, grounded, and deeply human.

From a custom wordmark and a soft, nature-inspired palette to photography direction and minimal, calming layouts, every element was designed to embody warmth and trust. The result is a brand that feels both professional and personal, offering a safe and welcoming space for women to find clarity, healing, and balance.

  • A pair of versatile logo designs that serve as the cornerstone of your brand identity. The primary logo communicates your brand’s full presence, while the secondary logo offers flexibility for alternate layouts and applications without losing recognition.

  • Custom-designed icons that visually represent your brand’s personality and services. Each icon is crafted to complement your overall identity and provide consistency across print, digital, and social media.

  • A comprehensive reference outlining how to consistently apply your brand across all platforms. This includes rules for logo usage, typography, colors, photography, and tone to ensure a cohesive brand presence.

  • A curated selection of colors that express your brand’s personality and mood. The palette is designed for versatility, accessibility, and visual harmony across all mediums.