Black logo with stylized 'M' and drop shape next to the text 'PRO FIT'

Branding, Photography,
& Website Design

AM PRO FIT

Empowering and Functional Fitness by AM Pro Fit, captured with energy and clarity

AM Pro Fit is a fitness brand dedicated to helping those in the alcohol service industry improve strength, health, and overall well-being through sustainable training and nutrition strategies. Founded by personal trainer and brewer Alex Melendez, AM Pro Fit understands the unique demands of hospitality work and designs programs that fit real-world schedules.

Vida Creative partnered with AM Pro Fit to produce bold, performance-driven branding photography and a sleek, easy-to-navigate website. From dynamic, action-focused imagery to a streamlined online experience, every detail was crafted to motivate and connect with the brand’s audience.

The result is a visual presence that feels energetic, approachable, and purposeful, perfectly reflecting a brand committed to helping people feel and perform their best.

A smiling man with dark hair, beard, and tattoos, sitting on green staircase outside, wearing a black polo with 'Pro Fit' logo.
Business cards for Alex Melendez, a certified personal trainer, with black and white design, on a textured pinkish surface.
A smiling man with facial hair and tattoos on his arms, standing with arms crossed in front of a green door with glass panes.
A smiling man with tattoos on his arms, wearing a black Pro Fit polo shirt, standing with arms crossed in an outdoor area with columns and hanging lanterns.