Branding, Photography,
& Website Design

AM PRO FIT

Empowering and Functional Fitness by AM Pro Fit, captured with energy and clarity

AM Pro Fit is a fitness brand dedicated to helping those in the alcohol service industry improve strength, health, and overall well-being through sustainable training and nutrition strategies. Founded by personal trainer and brewer Alex Melendez, AM Pro Fit understands the unique demands of hospitality work and designs programs that fit real-world schedules.

Vida Creative partnered with AM Pro Fit to produce bold, performance-driven branding photography and a sleek, easy-to-navigate website. From dynamic, action-focused imagery to a streamlined online experience, every detail was crafted to motivate and connect with the brand’s audience.

The result is a visual presence that feels energetic, approachable, and purposeful, perfectly reflecting a brand committed to helping people feel and perform their best.

  • A pair of versatile logo designs that serve as the cornerstone of your brand identity. The primary logo communicates your brand’s full presence, while the secondary logo offers flexibility for alternate layouts and applications without losing recognition.

  • Custom-designed icons that visually represent your brand’s personality and services. Each icon is crafted to complement your overall identity and provide consistency across print, digital, and social media.

  • A comprehensive reference outlining how to consistently apply your brand across all platforms. This includes rules for logo usage, typography, colors, photography, and tone to ensure a cohesive brand presence.

  • A curated selection of colors that express your brand’s personality and mood. The palette is designed for versatility, accessibility, and visual harmony across all mediums.

  • Professional imagery that captures the essence of your brand’s personality, values, and style. This photography is tailored for use across websites, marketing materials, and social platforms to create a strong visual impact.

  • High-quality images showcasing your products in the best light. Designed to highlight details, quality, and unique features for e-commerce, catalogs, and marketing campaigns.

  • A curated library of high-quality, licensed images that align with your brand’s look and feel. Ideal for filling in gaps in visual storytelling while maintaining brand consistency.